Wednesday, June 4, 2008

Sell the Concept: Product Sucks!

Along with every other citizen of the United States, I received a coupon for a free Southern chicken sandwich from McDonald's. On my way back from a quick trip up the hill, I realized I was getting headachy and knew I hadn't eaten for more than 4 hours, so I found the drive-through line and ordered my free sandwich.

It is worth every penny of "free," but not much else.

The "sandwich" is a hamburger bun, plain, with a large fried chicken slab and a pickle slice. Yes, that's it. The chicken slab is tasty, as fried chicken slabs go, but the sandwich leaves a lot to desire! Bombarded by the latest ad campaign, I had expectations of ... a sandwich, perhaps with lettuce, tomato and sauce, not a dry bun with a slab of deep-fried chicken on it.

Perhaps the hoopla is attributed to the pickle slice? Is THAT what makes this taste treat a "Southern" chicken sandwich, as compared to any and all other kinds of chicken sandwiches? Because there isn't anything else on the "sandwich" to recommend its purchase!

My guess is that this product will not remain on the menu for long as who wants to spend $3 to get this product when there are so many more attractive and tasty choices on the menu?

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